Media Contact

Lake Carolina
300 Long Pointe Lane, Suite 200
Columbia, SC 29229
Phone: 803-736-5253

Dec 28, 2009

COLUMBIA, S.C. (Dec. 28, 2009) – Lake Carolina invites everyone to come brave the chilly waters in support of Children’s Charities of the Midlands at the Polar Bear Plunge on Sat., Jan. 9 at 10 a.m. in Lake Carolina's Sunset Park.

For the sixth year in a row, the Polar Bear Plunge event is helping to raise funds for Children’s Charities of the Midlands, a 501(c)3 organization dedicated to promoting charitable endeavors that are committed to improving the health, welfare and education of South Carolina’s youth.

The first splash is scheduled to occur at 10:30 a.m. All participating polar bears must complete a registration form and be signed in no later than 10:15 a.m. at Lake Carolina’s Sunset Park. Adult polar bears (ages 18+) are asked to make a $10 donation to Children’s Charities of the Midlands before taking the plunge. Polar bears younger than 18 are just $5 per participant. Prizes, refreshments and other surprises await our brave polar bears!

Participating polar bears will have an opportunity to garner some unique bragging rights for the Columbia area. Award "plunge" categories include Best Group, Largest Team, Best Individual, Best Dressed, Youngest and Oldest Polar Bear. Polar bears under the age of 18 must have a parent or guardian in attendance during the event. Attire for the Polar Bear Plunge is swimsuit only, no t-shirts or wetsuits. Children and those who might not be classified as strong swimmers are encouraged to wear a personal flotation device.

Think you can survive the plunge? Check out these important Polar Bear Pointers before registering:

1. Keep your feet covered until the last possible moment.

2. Bring extra towels or a blanket to stand on. Remember, the ground is like ice!

3. Wear layered, loose fitting clothes. They’re easier to get into when fingers are cold.

4. Plunge with a friend… it’s more fun!

5. No diving or entering the water headfirst.

To request a registration form, email [email protected].

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